What is an Advertisement ?
An advertisement is a public announcement made through a popular medium like newspapers, magazines, television, radio and cinema. Through advertisement, one can show the advantages or benefits of one’s products / services and try to convince other people.
Types of Advertisement–
1. Classified Advertisement
2. Commercial Advertisement
Commercial / Display Advertisement–
Advertisements are inserted by leading manufactures, establishments , organisations etc. for the publicity and promotion of their products, services or some events are generally known as Commercial / Display Advertisements.
Classified Advertisement–
Advertisements are printed in the newspapers and magazines under various headings are generally known as Classified Advertisement.
Characteristics of classified Advertisement–
- They are categorised into columns according to different classes.
- They are written in short catchy phrases and words.
- They are short, concise and to the point.
- Language used is simple, factual and formal.
- They include all important matter.
- Contact name and address is given.
- They are written in a box to attract attention.
- An advertisement should be written within 50 words
Types of classified Advertisement–
- Situation Vacant / Wanted
- Sale & purchase of property/ vehicles / households
- To let
- Missing person / pet animals
- Lost and Found
- Travel and Tours
- Business proposals
- Matrimonial
ADVERTISEMENT FORMAT – SAMPLE
Suitable Headings to be used in different Conditions-
| S.N. | Heading | Condition When Given Heading Will Be Used |
| 1. | SITUATION VACANT | When an employer is looking for the services of a person in his organization. |
| 2. | SITUATION WANTED | When a job-seeker is looking for job in an organization |
| 3. | FOR SALE | When an attempt is made to sell property, assets, office goods, etc. |
| 4. | FOR PURCHASE | When an attempt is made to purchase property, assets, office goods, etc. |
| 5. | TO LET | When a person is looking for tenants for his/her property |
| 6. | WANTED ACCOMMODATION | When a person is looking for a place for accommodation |
| 7. | MATRIMONIAL | When a person is looking for prospective marriage candidates |
| 8. | MISSING | When any person/pet goes missing |
| 9. | LOST & FOUND | When any object/ item is lost or found |
| 10. | EDUCATIONAL | When any educational institute offers courses |
| 11. | BUSINESS | When a person / firm wants to deal with business services |
Available & Required–
When any type of services / property is to be taken, then advertisement will be started with – Required / Wanted
When any type of services / property is to be given, then advertisement will be started with- Available
Situation Vacant–
- Start with – Wanted/ Required
- Mention the post & name of company
- State minimum qualification and experience desired.
- Give age, gender, and preferential qualification.
- Mention pay scale.
- End with contact address and phone numbers.
Points to be used for SITUATION VACANT
- With sound knowledge of computers
- Graduation / post graduation / B. Tech.
- Minimum five year of working experience
- Fluent in Hindi and English
- Around 25 year of age
- Pleasing personality
- Soft spoken
- Excellent communication skills
- Salary negotiable
Example -1
Principal , Kendriya Vidyalaya Varanasi requires a female receptionist for his school. Draft a suitable advertisement in about 50 words to be published in the classified columns of a national newspaper giving all necessary details of qualifications and experience required in the receptionist.
Solution -1
Situation Wanted
- Start with – Wanted/ Required
- Mention the post & name of company
- State minimum qualification and experience desired.
- Give age, sex, and preferential qualification.
- Mention pay scale.
- End with contact address and phone numbers.
Points to be used for SITUATION WANTED
- Well trained / experienced
- Graduation / post graduation / B. Tech.
- With more than 5 years of experience
- Fluent in Hindi and English
- Around 25 year of age
- Diploma in computer application / education
- Hard working
- Excellent communication skills
- Salary negotiable
EXAMPLE –2
You are Kamal / Katrina of M-114 , M.G. Road, New Delhi. You are a civil engineer and have recently returned from Australia . You are looking for a suitable job in India. Draft an advertisement for the same in about 50 words. Give details of your qualifications, experiences , nature of job.
SOLUTION-2
